Shared CMO Program

The LoudMouse Shared CMO Program is a 12-month, high-impact marketing leadership and education program built for service-based business owners who are ready to take control of their marketing without the cost of hiring a full-time or fractional CMO.

Through a combination of strategic planning, targeted skill-building, expert coaching, and ongoing support, members receive the structure, guidance, and accountability they need to hit their growth goals faster and more predictably.

Each member joins a small, carefully selected cohort of business owners and works directly with a LoudMouse CMO to plan their marketing, make smarter decisions, manage vendors, and drive results, without being left to figure it out alone.

The program is built around a clear, repeatable rhythm:

Annual Planning

Set clear goals for leads, revenue, and growth at the start of the year.

Quarterly Strategy Sessions

Review what’s working, what’s not, and update your plan every 90 days.

Monthly Masterclasses

Learn one key marketing skill each month you can immediately apply.

Weekly Live Sessions

Get help, feedback, and guidance on what’s happening in your business right now.

Daily Slack Access

Ask questions anytime and get direct support from your CMO between calls.

This is not a course, a coaching program, or a mastermind.

Benefits

Clear Direction:

  • Build a real marketing plan, not a patchwork of random tactics
  • Set business and marketing goals you can actually hit

Expert Support Without the Full-Time Cost:

  • Unlimited access to a senior CMO for advice, feedback, and strategy
  • Weekly live sessions to troubleshoot problems and make faster decisions

Know What’s Working
(and What’s Not):

  • Learn how to track the right numbers without confusion
  • Stop wasting money on marketing that doesn’t move the needle

Stronger Vendor Management:

  • Know exactly how to manage agencies and vendors
  • Get help evaluating performance, negotiating, and holding vendors accountable

Skills to Run Marketing Like a Pro:

  • Master the essentials like ideal client, messaging, budgeting, lead generation, and reporting
  • Learn what you actually need to know (no fluff, no wasted time)

Faster Progress:

  • Quarterly planning to focus efforts and adjust quickly
  • Ongoing coaching and hotseats to stay moving and avoid getting stuck

Community of Serious Owners:

  • Small group of business owners facing the same challenges
  • Collaborative learning, idea sharing, and accountability

Access to Trusted Resources:

  • Vendor recommendations based on real results, not sales pitches
  • Proven strategies and templates you can immediately apply

Simple and Streamlined:

  • Easy-to-use tools, clear structure, simple communication
  • Focus on results, not tech headaches

Annual Growth Planning Workshop

The Annual Growth Planning Workshop is a focused, half-day session held each January to help members reflect on the past year, set clear business and marketing goals for the year ahead, and build a simple, actionable plan to achieve them. This session creates the strategic foundation for the full year and ensures every member has defined targets across key business metrics.

Details

  • Timeframe: January each year
  • Format: live virtual workshop
  • Tech: Google Meet
  • Materials: Growth Action Plan workbook

Content Focus:

  • Reflection on the previous year’s wins, challenges, and lessons
  • Defining business and marketing goals (e.g., leads, contracts, revenue)
  • Breaking annual goals into quarterly milestones
  • Creating a clear action plan to drive progress throughout the year

Quarterly Strategic Planning Workshop

The Quarterly Strategic Planning Workshop is a 90-minute virtual session held at the beginning of each quarter to review performance from the previous 90 days, reset priorities, and establish a focused marketing and business plan for the upcoming quarter. It ensures each member stays aligned with their annual goals and adapts their strategy based on real results.

Details

  • Timeframe: First week of each new quarter (April, July, October)
  • Format: 90-minute live virtual workshop
  • Tech: Google Meet or Zoom
  • Materials: Quarterly Planning Worksheet

Content Focus:

  • Review of past quarter’s performance and results
  • Identification of what’s working, what’s not, and key insights
  • Clarifying top priorities for the next 90 days
  • Setting specific marketing and business goals for the quarter

Monthly Marketing Masterclass

The Monthly Marketing Masterclass is a 60-minute virtual session focused on teaching a key marketing concept, framework, or strategy that members can immediately apply to improve their business. Each session is designed to build marketing leadership skills, sharpen decision-making, and increase confidence in managing vendors, budgets, and campaigns.

Details

  • Timeframe: Once per month (typically during the first or second week)
  • Format: 60-minute live virtual session
  • Tech: Google Meet or Zoom
  • Materials: Companion worksheet or tool (if applicable to the topic)

Content Focus:

  • One core marketing topic per session (e.g., messaging, tracking, budgeting, vendor management)
  • Practical, real-world application for service-based businesses
  • Open Q&A included
  • Recording: Session will be recorded for replay access if needed

Weekly CMO Roundtable

The Weekly CMO Roundtable is a 90-minute virtual group session designed to provide ongoing support, live coaching, and peer collaboration. Each session includes time for open Q&A, real-time problem solving, and rotating member hotseats. The format is flexible to meet the needs of the group while maintaining a structured approach to keep everyone moving forward.

Details

  • Timeframe: Once per week
  • Format: 90-minute live virtual session
  • Tech: Google Meet or Zoom
  • Materials: None required (members may bring reports, questions, or updates)

Content Focus:

  • Open Q&A and discussion around current challenges or opportunities
  • Live feedback on marketing strategy, execution, and vendor performance
  • Member hotseats (rotated weekly or as needed) for deeper guidance
  • Recording: Session will be recorded for replay access if needed

Ongoing Slack Support

Each member receives ongoing access to a private Slack channel where they can ask questions, request feedback, and share updates between live sessions. This provides direct access to expert guidance and peer support without waiting for the next scheduled call.

Details

  • Timeframe: Ongoing throughout membership
  • Format: Private Slack workspace with group and direct message access
  • Tech: Slack (desktop and mobile)
  • Materials: None required

Content Focus:

  • Ask questions about strategy, execution, vendors, metrics, or campaigns
  • Request quick feedback on documents, reports, or marketing decisions
  • Get unstuck in real time between weekly sessions
  • Stay connected and engaged with your cohort

Join Our Shared CMO Program

For more information and to be added to the next cohort, please complete the form below.

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