The Challenge
When Dominic knocked on our door, he owned a local tailor shop while designing custom clothing for some of his clients. His work was amazing but his brand was not. People weren’t interested in spending enormous amounts of money to have a tailor sew some pants. It didn’t matter how good he was. He couldn’t compete with the big fashion brands in Naples.
The Result
In order for him to complete, we decided to do a complete rebrand which included changing the name, logo, color scheme, messaging and pretty much anything and everything he touched. We even worked with him to rebuild the tailor shop and turned it into a fashion studio. As a result, Dominic Lacquaniti is no longer a tailor. He is a D. Lacquaniti. A well-respected fashion designer.
