Most of us think of Google as a giant convoluted mess of secret algorithms created by people with glasses who ride around on Segways all day. How it actually works is a mystery to the vast majority of us. We assume it’s a big ugly technical problem.

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There are a whole bunch of ways to quickly create your own authority. You could convince your old college roommate to write a testimonial for you. Create a case study on a company you never did any work for. Or purchase likes, tweets and shares from some kid who’s still living in Mom’s basement. You

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It’s said that if you put value out into the world it will come back to you in multiples. They call it the law of giving and receiving. And while I would like to think that I have always made this law a practice in my life, I would be lying if I told you that my belief in it has been steady and unwavering. But all of that changed with the launch of this company…

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