There’s been a lot of talk about personal branding lately. I guess it’s the newest topic in this whole “How to Make it Big on the Internet” thing that we all seem to be chasing. And while I do believe there is no better time to focus your marketing attention on who you are and

Read More

Content is king. Or maybe it’s queen. I can’t remember. I just know that’s it’s really, really, really important. And while there might be a whole bunch of search engine or social media related reasons why it’s important enough to warrant three “really’s” there’s an even better reason to put it at the top of

Read More

With all of the tools you have at your fingertips like LinkedIn, Facebook, Twitter, Instagram, Snapchat and just the Internet in general, finding and getting the attention of an influencer is actually quite easy. Keeping it and building something deeper than “fanboy” or “fangirl” status without being annoying is where it gets a bit tricky.

Read More

Educate. That’s the answer. I figured I would just tell you right up front in case you didn’t have time to read the entire post. For the rest of you overachievers out there, keep reading because there’s some good stuff in here. You see, if you are in business, then you are in the business

Read More

Most of us think of Google as a giant convoluted mess of secret algorithms created by people with glasses who ride around on Segways all day. How it actually works is a mystery to the vast majority of us. We assume it’s a big ugly technical problem. And a big ugly technical problem requires a

Read More

There are a whole bunch of ways to quickly create your own authority. You could convince your old college roommate to write a testimonial for you. Create a case study on a company you never did any work for. Or purchase likes, tweets and shares from some kid who’s still living in Mom’s basement. You

Read More

It’s said that if you put value out into the world it will come back to you in multiples. They call it the law of giving and receiving. And while I would like to think that I have always made this law a practice in my life, I would be lying if I told you that my belief in it has been steady and unwavering. But all of that changed with the launch of this company…

Read More