We recently changed the homepage of our website. Not a lot. In fact, we didn’t really make any major alterations to the design itself. All we did was change the focus of our message. The reason for the change was to test a theory we’ve been playing around with lately.

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There’s been a lot of talk about personal branding lately. I guess it’s the newest topic in this whole “How to Make it Big on the Internet” thing that we all seem to be chasing. And while I do believe there is no better time to focus your marketing attention on who you are and

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Content is king. Or maybe it’s queen. I can’t remember. I just know that’s it’s really, really, really important. And while there might be a whole bunch of search engine or social media related reasons why it’s important enough to warrant three “really’s” there’s an even better…

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Educate. That’s the answer. I figured I would just tell you right up front in case you didn’t have time to read the entire post. For the rest of you overachievers out there, keep reading because there’s some good stuff in here. You see, if you are in business…

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