With all of the tools you have at your fingertips like LinkedIn, Facebook, Twitter, Instagram, Snapchat and just the Internet in general, finding and getting the attention of an influencer is actually quite easy. Keeping it and building something deeper than “fanboy” or “fangirl” status without being annoying is where it gets a bit tricky.

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Educate. That’s the answer. I figured I would just tell you right up front in case you didn’t have time to read the entire post. For the rest of you overachievers out there, keep reading because there’s some good stuff in here. You see, if you are in business, then you are in the business

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Most of us think of Google as a giant convoluted mess of secret algorithms created by people with glasses who ride around on Segways all day. How it actually works is a mystery to the vast majority of us. We assume it’s a big ugly technical problem. And a big ugly technical problem requires a

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There are a whole bunch of ways to quickly create your own authority. You could convince your old college roommate to write a testimonial for you. Create a case study on a company you never did any work for. Or purchase likes, tweets and shares from some kid who’s still living in Mom’s basement. You

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It’s said that if you put value out into the world it will come back to you in multiples. They call it the law of giving and receiving. And while I would like to think that I have always made this law a practice in my life, I would be lying if I told you that my belief in it has been steady and unwavering. But all of that changed with the launch of this company…

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